What Is

What is an outrage engine?

An outrage engine is the self-reinforcing system by which platforms amplify content that provokes anger, because anger reliably drives the engagement those platforms are built to maximize.

An outrage engine is not a person or a policy. It is an emergent property of any system that optimizes for engagement, because the content that most reliably produces engagement is the content that makes us feel something strong — and anger is the strongest, cheapest, fastest feeling to produce.

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